Amazon người bán thường đến across professional terms like SKU, ASIN, CPC, variations, and hijacking while working. Understanding and mastering these terms can helps better comprehend Amazon's platform operating rules and business models, endtimately enhancing operational efficiency and competitiveness on the platform. For many new sellers, these professional terms might not be very familiar.
Bên dưới is a list of common Amazon terms:
Danh sách: The product detail page on Amazon, comprising elements such as product title, product images, bullet points, product description, EBC/A+ page, category nodes, and search keywords.
SKU: Stock Keeping Unit, used to measure inventory movement. For Amazon, it can be understood as each variation of a product; for instance, a T-shirt available in 5 colors will have 5 SKUs.
ASIN: Amazon Standard Identification Number, a unique identifier for Amazon products. Each product has a distinct ASIN that can correspond to multiple SKUs.
Biến: Used to associate similar products differing in key attributes like size or color. Amazon variations can be parent-child relationships connecting different listings.
Sản phẩm Đánh giá: Phản hồi liên quan the product chính nó, not concerning logistics or customer service. Any buyer who has purchased a product on Amazon can provide a review using ratings, text, images, or videos.
FNSKU
UPC: Universal Product Code, a barcode mainly used in the US and Canada for product identification. It is required for listing products by non-branded sellers on Amazon.
EAN: European Article Number, similar to UPC but internationally used and development based on the UPC system.
GCID: Global Catalog Identifier, an Amazon-generated brand identifier. Obtained after brand registration, it's a unique identifier used for product uploads.
Amazon's Lựa chọn: A designation for high-quality products based on popularity, pricing, ranking, reviews, and effectiveness.
: A membership program offering benefits like free two-day shipping for eligible Amazon-fulfilled or sold-by-Amazon products.
Mua Hộp: The purchase button that provides the most convenience shopping location for buyers based on various seller performance factors.
Khách hàng Phản hồi: Reviews regarding orders involving products, logistics, and customer service. They affect a seller's Order Defect Rate.
Phiếu: A giảm giá tính năng cho phép người mua to enjoy special price or offers.
: Fulfillment by Merchant, where sellers handle order fulfillment and post-sale services themselves.
FBA
Hijacking: Bán the same product as another seller, often aiming to share the sales of a high-performing seller.
Thương hiệu Đăng ký: Áp dụng cho thương hiệu bảo vệ on Amazon to getin unique identifiers and prevent hijacking.
Danh mục Phê duyệt: Some Some categories or items require approval from Amazon before listing to ensure a quality shopping experience for buyers. Once approved, subsequent listings within the category don't require re-approval.
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